Enframing Press

Enframing is an idea developed in the 1950’s by the philosopher Martin Heidegger, who wrote in his The Question Concerning Technology:

“Enframing means the gathering together of that setting-upon which sets upon man, i.e., challenges him forth, to reveal the real, in the mode of ordering, as standing-reserve. Enframing means that way of revealing which holds sway in the essence of modern technology and which is itself nothing technological.”

Translated loosely, he believed that enframing is the power, which is itself nothing technological, that sets man against nature by revealing nature, including humanity, to be something to be mastered.

The invention of the printing press, the first machine to “mass produce,” allowed anyone to be educated, and was a defining moment humanity’s journey toward what we call modern technology.

Enframing Press operates in Santa Cruz, California.